The Importance of Video Production for New Jersey Businesses
Video Is Essential for Modern Growth
In an increasingly visual world, static text just doesn't cut it. Video is now the most powerful medium to connect with customers, build trust, and drive conversions—from product demos and explainers to social reels and brand storytelling.
Whether you're a Jersey City restaurant, Hoboken boutique, Newark nonprofit, Princeton tech firm, Atlantic City hospitality group, NJ health provider, or Garden State educational institution, professionally produced video helps your audience truly see what you’re about—and it keeps them on your site longer.
Common Questions New Jersey Business Owners Ask (and How Video Answers Them)
Q: How hard is it to shoot a video in NJ, and what are the costs?
A: Costs vary, but with tax credits now available and local experts based in your area, high-quality video is more affordable and accessible than ever.
Q: Will video really boost my website rankings locally?
A: Absolutely. Search engines favor pages with embedded video, which also tends to increase engagement metrics—like time on page and click-through rates—that improve SEO over time.
Q: Can video help me reach customers beyond New Jersey?
A: Yes! A strong social video strategy—or a great branded film—can go viral, opening your brand to audiences far beyond your region.
New Jersey: A Growing Creative Hub
The “New Hollywood” Effect
NJ is quickly transforming into the New Hollywood on the East Coast:
Netflix Studios Fort Monmouth: A massive ~$1 billion production campus featuring 12 soundstages and a vast backlot is underway in Monmouth County
Lionsgate Newark Studios: A 300,000 sq ft facility rising in Newark, thanks to a partnership with Great Point Studios and NJPAC
Other major studio developments—like 1888 Studios in Bayonne and multiple facilities being planned or awarded grants across Carteret, Jersey City, Egg Harbor City, and East Brunswick—signal sustained growth
A Rich Cinematic Legacy
New Jersey wasn’t just where the film industry began—it was THE cradle of cinema:
Thomas Edison’s Black Maria in West Orange (1893) was the world’s first film production studio.
Fort Lee became a bustling production town in the 1910s with multiple studios, pioneering the early film industry.
Today, with film infrastructure returning in force, NJ is coming full circle—restoring its historic role as a filmmaking powerhouse.
Economic Momentum
Since the 2018 Film & Digital Media Tax Credit, New Jersey’s industry has seen explosive growth:
547 productions were filmed in the state in 2023, contributing $592 million—up from just $67 million in 2017.
These studio investments aren’t just about filming—they bring thousands of jobs, boost small businesses, and stimulate local economies across hospitality, design, construction, and creative services.
Benefits of Working With a New Jersey Production Partner
Local Insight, Global Quality
You tap into local knowledge—tax incentives, permit handling, top crew—while getting production values that rival L.A. studios.Budget Efficiency
With rising local supply, you can get more value per dollar—no need to travel afar to get cinematic results.Authenticity and Connection
A local crew understands NJ culture and landmarks, making your content resonate more with target audiences.Community Engagement
Shooting in-state means supporting local talent, businesses, and economic revitalization—an approach clients and customers love.
A New Era for NJ Video Production
New Jersey’s film scene is on fire: historical roots, current boom, and legacy in the making. Investing in professional video now allows your business to ride that wave, reach wider audiences, and build a stronger brand presence.
Let’s capture your story in the state that captivated the world through cinema’s first frames.
Ready to elevate your brand with cinematic video crafted right here in New Jersey?
Learn more about our New Jersey video production services.